Richelle

Richelle Smith

Director of Creative

Richelle is a dynamic and compassionate leader with a flair for creativity, currently serving as the Director of Creative. In her role, she spearheads the team responsible for producing the Retiring Today TV Show and managing the Merkle Retirement Planning YouTube channel. Her expertise also extends to orchestrating online and in-person workshops to educate individuals about retirement planning. Richelle’s primary ambition is helping members of the Creative Team grow, and they work together to tell the story of how Merkle Retirement Planning helps families and individuals live out their retirement vision.

With a decade of experience in production, her portfolio includes an array of projects, from TV commercials to website design. Her exceptional work on a Roger Maris special aired on ESPN and has garnered her multiple accolades.

Beyond her professional endeavors, Richelle is actively involved in her community. She contributes her marketing insight to the West Des Moines Chamber’s Young Professional Group as the Marketing Chair and as a member of the Communications Committee for the Iowa District West of The Lutheran Church – Missouri Synod.

She was selected from thousands of applicants to lend her decorating talents to the White House for Christmas on two occasions during both the Obama and Trump administrations. She relishes the opportunity to explore, having embarked on road trips to Montana, Wyoming, and the Canadian side of Niagra Falls, adding thousands of miles to her car in pursuit of adventure.

Ready to take your retirement to the next level?

Let's chat! Schedule a RetireReady Call to talk with a retirement planner about your retirement vision.

Ready to take your retirement to the next level?

Let's chat! Schedule a RetireReady Call to talk with a retirement planner about your retirement vision.

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