Privacy Policy

Effective Date: January 27, 2026

Merkle Retirement Planning ("Company," "we," "us," or "our") is a registered investment adviser (RIA) specializing in retirement planning and operating under applicable U.S. Securities and Exchange Commission (SEC) regulations. We are committed to protecting your privacy and safeguarding your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, forms, text messaging programs, and related services.

 

Information We Collect

We may collect the following categories of information:

  • Personal Information: Name, email address, phone number, mailing address, date of birth, and other information you voluntarily provide.
  • Financial Information: Limited financial details relevant to retirement planning services, when voluntarily submitted.
  • Communication Data: Records of communications with us, including emails, phone calls, and SMS/text messages.
  • Technical & Usage Data: IP address, browser type, device information, pages visited, and cookies or similar technologies.

 

How We Use Your Information

We use collected information to:

  • Provide retirement planning and advisory services
  • Respond to inquiries and customer service requests
  • Send appointment reminders, account notifications, and service-related communications
  • Send marketing or educational content, where permitted
  • Improve our website, services, and user experience
  • Comply with legal, regulatory, and SEC obligations

 

SMS / Text Messaging Privacy

If you opt in to receive text messages from Merkle Retirement Planning:

  • We do not sell, rent, or share your mobile opt-in consent or phone number with third parties for marketing purposes.
  • Text messages may include account notifications, customer care messages, reminders, and marketing communications.
  • Message frequency varies based on your interactions.
  • Message and data rates may apply.

You may opt out at any time by replying STOP. For help, reply HELP or contact us at [email protected].

 

Information Sharing & Disclosure

We may share information only as necessary:

  • With service providers who assist in website hosting, communications, compliance, or operations (under confidentiality obligations)
  • To comply with legal, regulatory, or SEC requirements
  • To protect our rights, property, clients, or security

We do not sell personal information.

 

Cookies & Tracking Technologies

Our website may use cookies or similar technologies to analyze traffic and improve functionality. You may control cookies through your browser settings.

 

Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.

 

Your Privacy Rights

Depending on your state of residence, you may have rights to access, correct, or request deletion of certain personal information. To make a request, contact us at [email protected].

 

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

 

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

 

Contact Us

Merkle Retirement Planning
1860 SE Princeton Drive
Grimes, IA 50111

515-278-1006
[email protected]

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